More than 770 Swedes competed for a trip to Pilsen, while four new Czech breweries presented themselves in Oslo. Autumn in Scandinavia belonged to Czech beer - and the interest was huge. The long-standing tradition of Czech beer and the experiences associated with it as the main theme of the B2B event with "Czech Beer Day" in Oslo. It was organised by the CzechTourism Foreign Representation in Scandinavia in cooperation with the Czech Embassy and the local CzechTrade office. Read more…

On 7-9 September 2025, Prague hosted the fourth edition of the Events Club Forum, a prestigious international meeting focused on congress and incentive tourism. During three days, 270 professionals from the MICE segment met in the Czech capital to exchange experiences, establish cooperation and present new trends. Read more…

At this year's Cinematik IFF in Piešt'any, nearly 100 feature and short films were screened in 7 festival cinemas from 10 to 15 September, often to sold-out houses. Once again, the festival's attendance set new records. The cinemas recorded 20,439 admissions and, together with the accompanying events, the total attendance reached more than 22,000 spectators. Read more…

Today, social networks are fundamentally influencing where people travel. That is why CzechTourism has been systematically cooperating with influencers and bloggers from all over the world for many years. Thanks to their authentic posts, photographs and videos, millions of people discover destinations they would not have otherwise considered. Read more…

After more than forty years, this August, Polish doctors again went on a balneological study trip to Czechia. They visited places where the tradition goes back hundreds of years and where healing springs are combined with architecture that soothes by its very atmosphere. Karlovy Vary, Mariánské and Františkovy Lázně, as well as the radon spa of Jáchymov, showed the Polish doctors that western Bohemia offers an environment where prevention and regeneration are transformed into an exceptional experience. Read more…

Literature, film and games are changing the perception of destinations and bringing more and more visitors to them. The latest impulse is Dan Brown's novel "The Secret of All Secrets", which is set mostly in Prague. It is one of the biggest book events of recent years and CzechTourism is already exploiting its potential and promoting not only the capital but also other regions. The interest in Czechia will be enhanced by the fact that the story with Robert Langdon will be made into a film. Soon, Czech locations will reach a global audience on the Netflix platform. Read more…